The goal of this website design was to drive users to help the organization by purchasing tickets to charity events, volunteering and/or donating. It was important to make the site easy to use and approachable. I achieved this by keeping the layout simple and reinforcing the organization's brand identity by using the organization's branded colours. I chose bold high-contrast typography for headlines to allow for maximum ease of navigation. Imagery provided by the client was minimal so I used a series of stock images to ensure a warm and friendly personality for the website.