It was important that the new pages felt slightly modernized compared to the older JointHealth™ website, however users still needed to feel that they were within the same website ecosystem. I achieved this by keeping the mostly white backgrounds with medium grey typography. To modernize these pages I created a series of colourful icons for each set of sub-pages. Each section is clearly differentiated this way to allow for ease of navigation and to drive users to each pages' call to action.